Direct mail wins the attention economy with Jonny Harrison
In a world where 75–80% of ad spend is digital, one strategist is making the case for direct mail. Jonny Harrison, Digital Strategy Director at the7stars, reveals why the most underrated media channel could be the most effective one in your mix.
Jonny Harrison, Digital Strategy Director at the7stars, makes what you might think to be a surprising case for direct mail. He explores how mail captures over 90 seconds of undivided attention in a cluttered digital world, why no media channel is truly expensive if it drives the right outcome, and how programmatic mail bridges digital efficiency with physical impact. If you're looking to boost customer lifetime value and rethink your channel mix, this is one to watch.
To get the full low down watch the episode on YouTube.
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