Why mail is the ultimate social media, with Tom Ridges
Mail just delivers, and Tom Ridges knows why. The CEO & Founder of Herdify reveals how social contagion makes mail work harder, and why targeting the right doors can deliver 2.5x more customer value, in conversation with Rory Sutherland.
A tech guy turned mail convert, Tom Ridges once asked why anyone would use mail - now he asks why anyone wouldn't. The CEO & Founder of Herdify joins Rory Sutherland in his red living room to uncover the hidden force of social contagion: why we copy the people around us, why five customers on one street beats ten spread across ten miles, and why a well-crafted door drop left on the kitchen counter might just be the ultimate social media.
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