From Screwfix to Trainline: Jo McClintock on growing brands with mail
Highly personalised mail is more likely to create beautiful moments and be kept around the home. VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland about capturing the attention of elusive audiences with mail to change engrained habits.
“For us, direct mail was the channel. It was the most important channel to our growth.” VP of Brand & Marketing at Trainline, Jo McClintock, talks about her time at Screwfix with Rory Sutherland and how it scaled from a garden shed to an international brand through highly targeted direct mail. Follow Jo's journey from here to Moonpig and Trainline, with all the personalised mailings and perfect moments that have captured hearts and helped build these brands along the way.
Get a taste of the conversation above or see the full interview on Youtube
