Build trust, keep customers coming back
It pays to be a trusted brand
Trust builds loyalty, brand strength, and sustainable growth—but it’s harder to earn online. Direct mail cuts through, with 71% of people saying they completely trust it. Its privacy and security give your brand an edge in customer retention.
Why mail?
Trust Explorer tool
Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.
Our Trust Factor research uncovers why trust is a powerful growth driver, how it gives organisations a competitive edge, and how it strengthens customer relationships to directly impact performance.
Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to your sector.
Mail is trusted
Trust brings business
81% of consumers say trust matters most when choosing a brand*. It’s the bedrock of strong relationships, brand health, and long-term growth.
That’s where direct mail comes in. It builds trust like no other channel—feeling personal, secure, and private. 71% of people trust mail, more than twice as much as digital. Nearly half say important info should come by post, not email.
Want loyal, high-value customers? Trust starts with mail.
Source: Marketreach Customer Mail
Direct mail: Google's secret weapon for credibility and growth
Nishma Patel Robb shares how the tactility of direct mail adds personality to digital brands like Google and builds trust with customers.
The channel that senior marketing leaders swear by
Mail makes them feel really special, like the brand's made some effort.
In an age of intangibles, anything physical is reassuring.
Mail is effectiveness cream on top off an efficiency milk.
