Mail in the retail industry

Win new shoppers. Keep them coming back. Direct mail helps retail brands cut through the noise - attracting new customers, driving footfall and building loyalty that lasts. With precise targeting and personalised creative, mail delivers impact customers can hold, trust and act on.

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Why retailers use mail

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Retail brands unlocking results with mail

Explore more success stories
Customer acquisition Door drops Retail
Door drops delivered for Waitrose.com
287% over new acquisitions target
6.2:1 ROI
Trinny image
Customer retention Direct mail Retail
Trinny London’s first UK mailing boosts luxury skincare sales
50% increase in sales vs target
26% increase in AOV
Printed marketing leaflets - green background
Customer acquisition Door drops Retail
Door drops meant Specsavers Audiologists’ message was heard
+16% appointment increase
+15% brand consideration
Customer retention Catalogues Retail
Targeting lapsed customers proved to be a wyse decision
33% monthly increase in order rates from lapsed customers
6% average order value increase
subway brochure
Customer retention Partially addressed mail Retail
Subway’s cutting edge mailing produced tasty results
5.4% redemption rate
+200% average weekly sign up
ocado brochure
Customer acquisition Door drops Retail
Focusing on quality produced eggs-ceptionally good ROI
20% above response rate target
14% increase in customer acquisition
Pretty Little Thing Anniversary Brochure
Customer retention Direct mail Retail
PrettyLittleThing's anniversary card rekindled relationships
9% increase in returning lapsers
6% sales increase

Retail brands unlocking results with mail

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Trust Explorer tool

Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.

Our Trust Factor research uncovers why trust is a powerful growth driver, and how it strengthens customer relationships to directly impact performance.

For retailers, trust impacts purchase — influencing 7% of a consumer’s decision to buy and visit in store, directly shaping footfall and conversion.

Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the retail sector.

Try the Trust Explorer tool

Grow loyalty with targeted mail

Watch Rory Sutherland talk to Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco, about why the tactility of direct mail is the secret sauce in the marketing mix.

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Door drops make it a reality

Door drop marketing is a powerful part of any modern marketing mix. With an average engagement rate of 83%, it's a highly effective way to reach new audiences and put your brand directly into customers' homes.

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