Win new shoppers. Keep them coming back.

Direct mail helps retail brands cut through the noise - attracting news customers, driving footfall and building loyalty that lasts. With precise targeting and personalised creative, mail delivers impact customers can hold, trust and act on.

Report

The Trust Factor: build brand trust with your marketing

Why retailers use mail

Attract new customers

Reach the right audience with data-driven targeting and personalised offers that boost conversion. Physical mail is trusted more than digital, making your message stand out and drive action.

Drive footfall to store

Boost footfall with mail by sending personalised offers or localised campaigns that get people into store. Geotargeting ensures your offers land with the customers most likely to shop based on location.

Grow brand awareness

Create a lasting impression with a tangible touchpoint customers keep and remember. Combining tactile design with precise targeting reinforces your brand identity and builds long-term recognition.

Improve customer loyalty

Keep your brand top-of-mind with personalised mail that feels exclusive and improves customer loyalty. Enhance engagement by integrating digital features like QR codes and special offers for a seamless experience.

Win back lapsed customers

Identify churn risks and re-engage with irresistible offers delivered straight to the home. Mail's physical presence grabs attention and brings customers back.

Improve ROI

Targeting, personalisation and test-and-learn strategies make mail a cost-effective channel to optimise campaigns and maximise return on investment.

Offer a seamless customer experience

Bridge online and offline with mail that complements digital journeys. From welcoming new customers to nurturing relationships, mail creates a smooth, connected experience.

Nudge customers toward purchase

Programmatic Mail combines the power of physical mail with digital triggers. Retarget non-converting vistors and abandoned carts with timely, personalised messages that drive sales.

Trust Explorer tool

Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.

Our Trust Factor research uncovers why trust is a powerful growth driver, and how it strengthens customer relationships to directly impact performance.

For retailers, trust impacts purchase — influencing 7% of a consumer’s decision to buy and visit in store, directly shaping footfall and conversion.

Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the retail sector.

Try the Trust Explorer tool