Retailers winning with mail
Why retailers use mail
Attract new customers
Mail helps brands attract new customers by using data to target relevant audiences, boosting conversion chances. Due to its physical nature people trust mail more.
Drive footfall to store
Boost footfall with mail by sending personalised offers or discounts that get people into the store. You can successfully target campaigns based on location.
Grow brand awareness
Mail creates a physical, lasting touchpoint that makes your brand more memorable, helping you to stand out. By combining tactile communications with precise targeting, it reinforces brand identity, builds familiarity, and drives stronger long-term awareness.
Improve customer loyalty
Grow brand awareness to improve customer loyalty with mail by creating targeted, personalised campaigns that stand out and keep your brand top-of mind. When combined with digital tech, like QR codes or special offers, mail helps drive engagement.
Win back lapsed customers
Use data to identify customers who are likely to churn or those who already have, send them targeted mail with an irresistible offer. Since mail stands out on the doormat, it can grab attention and bring them back.
Improve ROI
Mail's targeting, personalisation, and testing options make it cost-effective for brands to optimise campaigns and improve ROI.
Offer a seamless customer experience
Mail smooths the customer journey, bridging digital and offline experiences. It’s a great way to introduce your brand, welcome new customers and build lasting customer relationships.
Nudge customers toward purchase
Programmatic Mail is the perfect combination of both tangible direct mail and digital. It allows you to retarget non-converting website visitors and leave that abandoned cart behind.