Retailers winning with mail
Why retailers use mail
Attract new customers
Reach the right audience with data-driven targeting and personalised offers that boost conversion. Physical mail is trusted more than digital, making your message stand out and drive action.
Drive footfall to store
Boost footfall with mail by sending personalised offers or localised campaigns that get people into store. Geotargeting ensures your offers land with the customers most likely to shop based on location.
Grow brand awareness
Create a lasting impression with a tangible touchpoint customers keep and remember. Combining tactile design with precise targeting reinforces your brand identity and builds long-term recognition.
Improve customer loyalty
Keep your brand top-of-mind with personalised mail that feels exclusive and improves customer loyalty. Enhance engagement by integrating digital features like QR codes and special offers for a seamless experience.
Win back lapsed customers
Identify churn risks and re-engage with irresistible offers delivered straight to the home. Mail's physical presence grabs attention and brings customers back.
Improve ROI
Targeting, personalisation and test-and-learn strategies make mail a cost-effective channel to optimise campaigns and maximise return on investment.
Offer a seamless customer experience
Bridge online and offline with mail that complements digital journeys. From welcoming new customers to nurturing relationships, mail creates a smooth, connected experience.
Nudge customers toward purchase
Programmatic Mail combines the power of physical mail with digital triggers. Retarget non-converting vistors and abandoned carts with timely, personalised messages that drive sales.