Unlock mail's creative possibilities and leave your competition behind

Mail is your stage and customers are waiting for the show. It’s tactile nature commands attention , drives high engagement, and creates deeper connections. You'll be amazed at what's possible when you embrace the creative potential of mail.

Why mail? See success stories

Report

Physically Irresistible

Cut through, capture attention and leave a lasting impression with physical mail

How does a brand leave a lasting impression? It needs to cut through the noise, and mail does exactly that. Unlike digital ads people scroll past, physical mail demands attention - people touch it, examine it, and spend real time with it. This tactile experience helps brands build stronger connections and establish trust in a way that feels personal and memorable. When done right, direct mail doesn't just reach people, it engages them and delivers measurable results.

Why mail

"In the midst of a crowded digital world, the unmatched power of storytelling, personalisation, and the artistry of Direct Mail emerges as an unparalleled impact. Tangible and enchanting, it forges a unique connection, a magic other media can’t replicate."

Rory Sutherland
Ogilvy UK Vice Chairman

Mail turns attention into action

Mail is seriously effective at grabbing an audience’s attention and keeping it.

But here's the best part - it doesn't just create awareness. It nudges people to take action and make purchases proving that mail has a unique ability to not just reach people but to genuinely convert them into customers. Meaning you’re not just getting impressions for your campaign spend, but actually seeing strong results and commercial outcomes.

134s

Direct mail’s average attention rate is 134 seconds

95%

A whopping 95% of mail is engaged with

52%

Campaigns with mail in the mix are 52% more likely to report ROI benefits

33%

33% of direct mail leads to commercial outcomes

Unleash the creative potential of mail

As a brand, to stand out you need cut-through and in a world of digital noise, that’s no easy feat. That’s where mail comes in. It’s tactile, it’s creative, and it has a unique ability to grab attention and hold it. More than just getting noticed, it helps build genuine connections, earns trust, and drives real results. For brands that want to be remembered and not just glanced at for a few seconds, mail delivers.

Mail tactility – A new dimension

Paper. The very thing you send in the mail can be so much more. It can be folded, textured, printed and patterned. It can be held and interacted with, building immersive customer experiences. What’s more, it can be sustainably sourced and recycled, supporting tree planting, biodiversity and the circular economy. So what will you do with it?

Tech out a new experience

When you combine tech with physical mail, you create memorable experiences that stick. Direct mail can now tap into customer data and browsing habits to personalise content which helps convert browsers into buyers. Customers can use image recognition to find products they want, or press a button that automatically triggers emails to book test drives. All this exciting technology gets delivered right to their door in a simple piece of mail.

Makes sense with mail

Mail isn’t just a treat for the eyes and fingers—it can engage all five senses. You can make it smell using scented inks and patches, play music, or even taste good with edible paper. Imagine strawberries that leave your fingers smelling of Wimbledon when you touch them, or taste as deliciously sweet as they look. This kind of multi-sensory explosion builds brand memory. Make sense?

Get personal with mail

With digital printing, you can take personalisation in mail to a whole new level – swapping images and content to make it relevant to your customers. Using permissioned data, you can even send local maps and give directions to the nearest store from every customer’s address. Because one mail doesn’t fit all.

Touch all the senses with mail

Jack Gallon, Executive Creative Director, The Gate chats with Rory Sutherland on the creative freedom mail offers and how it gives brands the opportunity to touch every sense.

The channel that senior marketing leaders swear by

Direct mail done well converts attention to action at 10-100x the rate of any other medium.

Rory Sutherland

Vice Chairman at Ogilvy UK

In a digitally connected world, consumers are craving physical connection. Direct Mail is more than just a message; it’s a responsive ally in your brand’s journey. Programmatic Direct Mail is essential for a comprehensive omnichannel marketing approach and should not be underestimated.

Pete Markey

CMO, Boots UK

In a digitally connected world, consumers are craving physical connection. Direct Mail is more than just a message; it’s a responsive ally in your brand’s journey. Programmatic Direct Mail is essential for a comprehensive omnichannel marketing approach and should not be underestimated.

Seema Kumari

Global Head of Ecommerce, Philip Morris International

In the same way that meeting someone virtually can never replicate meeting them in real life, it is the same with digital versus Direct Mail. In an increasingly virtual world, it is still the case that when our clients really want to make an impact with a direct communication, it is physical. It shows you care, it shows it matters, it shows up!

Jason Foo

CEO, BBD Perfect Storm

A piece of mail will be physically picked up, noticed and remain in a home... giving your brand a presence in the place most precious to your customers.

Nicky Bullard

Chief Creative Officer

Gothenburg Homeless Aid Panel Photo - Letters

Success stories from your industry

Ready for a dose of creative inspiration?

Unlock the secrets of direct mail excellence with ‘Physically Irresistible’ a showcase inspirational, successful mail campaigns. The book also includes insights from marketing visionaries like Mark Ritson and Rory Sutherland.

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