Get unlimited creativity with direct mail
Mail is a stage and your customers are waiting for a spectacular performance. It captivates audiences getting 134 seconds of attention on average, driving exceptionally high engagement and creating a deeper connection with customers. You'll be amazed at the creative possibilities mail has up its sleeve.
Touch all the senses with mail
Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director, The Gate. Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.
Mail tactility – A new dimension
Paper. The very thing you send in the mail can be so much more. It can be folded, textured, printed and patterned. It can be held and interacted with, building immersive customer experiences. What’s more, it can be sustainably sourced and recycled, supporting tree planting, biodiversity and the circular economy. So what will you do with it?
Direct mail drives results
Direct mail commands impressive attention, with an average engagement rate of 134 seconds, showcasing its ability to hold focus like no other medium. In fact, a whopping 95% of mail is actively engaged with. When included in marketing campaigns, mail significantly enhances results—campaigns that incorporate direct mail are 52% more likely to report a positive ROI. Beyond awareness, mail also drives action, with 33% of direct mail leading to commercial outcomes, proving its power to not only connect but convert.
Physically Irresistible
Unlock the secrets of direct mail excellence with 'Physically Irresistible' - a showcase of inspirational, successful mail campaigns. The book also includes insights from marketing visionaries like Mark Ritson and Rory Sutherland.
Tech out a new experience
When you mix tech with a physical format, you create a seamless experience for your customers – one that they remember, for all the right reasons. We’re not just talking about videos and holograms – Direct Mail can be informed by customer journeys, plugging into data gathered from browsing habits. Your customers can find the products they want to order through image recognition. And they can press a button to automatically trigger an email to book test drives. That’s a lot of exciting tech. This all arrives at your customer’s home in a piece of mail.
Why playfulness in marketing can be a powerful drive to action
Focusing on the fun in creative to form authentic connections between brands and consumers.
Makes sense with mail
Mail isn’t just a treat for the eyes and fingers—it can engage all five senses. You can make it smell using scented inks and patches, play music, or even taste good with edible paper. Imagine strawberries that leave your fingers smelling of Wimbledon when you touch them, or taste as deliciously sweet as they look. This kind of multi-sensory explosion builds brand memory. Make sense?
Get personal with mail
With digital printing, you can take personalisation in mail to a whole new level – swapping images and content to make it relevant to your customers. Using permissioned data, you can even send local maps and give directions to the nearest store from every customer’s address. Because one mail definitely doesn’t fit all.
Make mail a sustainable choice
Mail is mainly all about paper. And there are many ways that paper – and therefore mail – can contribute to a more circular, regenerative economy. We call this the ‘circular advantage of mail’. When designed and deployed in the right way, mail can be part of a circular, regenerative economy – as well as part of an effective marketing mix.
Join thousands of brands already unleashing the magic of mail
