Take a look at the views from our thought leaders

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Topic
Kids playing pillow fight
Effectiveness
How advertising mail can add value to digital advertising campaigns
Patrick Malone
Senior Media Planner at Marketreach
3 min read
Patrick Malone
Group of friends laughing
Effectiveness
Calibrate all attributes of your media mix to boost campaign ROI
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
boxing
Effectiveness
How mail can guide consumers through the messy middle of decision making
Mark Earls
Recovering Account Planner
7 min read
leafs
Sustainability
Creating a sustainable future through advertising
Matt Bourn
Director of Communications at the Advertising Association and Ad Net Zero
7 min read
Matt Bourn
A woman opening an envelop
Effectiveness
What is Print Advertising?
Alana Badcoe
Digital Marketing Lead at Marketreach
3 min read
A woman reading a letter
Strategy
What is Direct Marketing?
Alana Badcoe
Digital Marketing Lead at Marketreach
1 min read
abstract
Inspiration
The rise of AI in advertising: Transforming the marketing landscape
Patrick Malone
Senior Media Planner at Marketreach
5 min read
Patrick Malone
Richard Shotton, Founder of Astroten and author of ‘The Choice Factory’
Strategy
Boost your brand's memorability with behavioural science
Alana Badcoe
Digital Marketing Lead at Marketreach
12 min read
A dad playing with his son
Effectiveness
One Thing Leads to Another: The Marketing Attention Rub
Faris Yakob
Author of Paid Attention
7 min read
Faris Yakob
A woman wearing a red dress
Inspiration
Feeling the squeeze from your CFO? Adding mail to the mix can boost ROI
Dr. Grace Kite
Founder of magic numbers and magic works
5 min read
Dr. Grace Kite
friends looking at phone
Customer experience
Re-thinking the whole customer experience
Fiona Blades
Founder and Chief Experience Officer at MESH Experience
6 min read
Fiona Blades
crowd cheering
Strategy
Seven marketing trends to watch in 2024
Sonia Danner
Senior Marketing Manager at Marketreach
7 min read
Sonia Danner