Should a compelling CX strategy focus on more than digital transformation?
Developing a customer experience is at the cutting edge of building a competitive advantage and a priority for businesses and their Chief Marketing Officers.Read more aboutShould a compelling CX strategy focus on more than digital transformation?
Marketing automation turbo-boosts cross-media campaigns
The number of businesses taking up automation at scale across all business functions is on the rise. A new study by Deloitte has found that 8% of organisations globally have already delivered over 50 automation projects this year. Altogether, 58% of organisations worldwide have implemented some form of automation.Read more aboutMarketing automation turbo-boosts cross-media campaigns
Make your media mix more effective by retargeting with Programmatic Mail
Marketers have never had so many channels to choose from to reach their customers. Online touchpoints are proliferating at a rapid rate and in recent years have helped marketers move much closer to the ‘Holy Grail’ of marketing – delivering a relevant message at the right time to the right audience.Read more aboutMake your media mix more effective by retargeting with Programmatic Mail
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