Take a look at the views from our thought leaders

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Popular
The most real channel for a most unreal age
Tom Roach
VP Brand Strategy, Jellyfish (part of the Brandtech Group)
6 min read
VP Brand Strategy, Jellyfish (part of the Brandtech Group).
Cardboard protest sign reading ‘All you need is less’ held up outdoors.
Sustainability
Why reduction matters: the key to sustainability
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Group of people walking in a forest
Sustainability
Surprising Sustainability: Mail starts life as a regenerative crop
Sonia Danner
Senior Marketing Manager at Marketreach
3 min read
Sonia Danner
Bowling ball & pins
Customer Acquisition Effectiveness
The power of place: How geo-targeting is shaping smarter marketing strategies
Kyle Rance
Data Planning Director
4 min read
Kyle Rance
Woman in meeting
Strategy
Legitimate interests, legitimate growth: a new chapter for direct marketing
Chris Combermale
Director of Policy and Public Affairs at the DMA
4 min read
Marketreach group photo of authors
Effectiveness
Five ways marketers can Totally Mail It with a smart media plan
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Woman in colourful shirt
Sustainability
Reinvention as a gateway to sustainability
Lauren Foskett
Business Director at MSQ/Sustain
3 min read
Lauren Foskett
A man reading a letter
Popular
Make your media mix more effective by retargeting with Programmatic Mail
Marketers have never had so many channels to choose from to reach their customers. Online touchpoints are proliferating at a rapid rate and in recent years have helped marketers move much closer to the ‘Holy Grail’ of marketing – delivering a relevant message at the right time to the right audience.
Philip Ricketts
Commercial Director at Marketreach
6 min read
Philip Ricketts
A woman watering her plants
Customer Acquisition
Is your business missing a local marketing connection?
Sasha Henry-Crawford
Commercial Strategy Development Director at Royal Mail
7 min read
Sasha Henry-Crawford
crowd cheering
Innovation Inspiration
Using mail to get the best from digital
Dan Jury
WW Senior Strategic Comms Planner at HP
8 min read
Dan Jury
Super touch points header
Effectiveness
Super Touchpoints: the mail channel’s trojan horse?
Ian Gibbs
Data and Insight Director at The DMA and JICMAIL
4 min read
Ian Gibbs
Social swimmer
Sustainability
Learning to swim: Recycling and Reuse
William Railton
Brand Strategy and Communications Lead at MSQ / Sustain
4 min read
William Railton
lady sitting in filming studio with projections
Inspiration
Behind the scenes of the campaign: Discover the circular advantage of mail
William Railton
Brand Strategy and Communications Lead at MSQ / Sustain
6 min read
William Railton
Trophy
Effectiveness
Why direct mail is the secret weapon marketers shouldn't overlook
Andrew Tindall
Senior Vice President - Global Partnerships at System1
5 min read
Andrew Tindall