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Connect more deeply with telco and utility customers

Telco and utility companies use mail to build strong, trusted, personal connections with their customers. Mail stands out in a crowded digital world to deliver important information, timely reminders and tailored offers straight into homes - making messages more memorable and encouraging customers to explore new services, take action and remain loyal.

Report

The Trust Factor: build brand trust with your marketing

Why mail works for telecommunications and utility brands

Trusted and reliable

Official communications like bills, statements and contracts need a channel that feels formal and dependable. Mail delivers that trust.

Drives prompt action

Paper bills and reminders are harder to ignore, leading to quicker payments and faster responses.

Mail reaches everyone

Not every customer is online or confident managing accounts digitally. Mail ensures everyone stays connected.

Seamless digital integration

Add QR codes, personalised URLs or phone numbers to guide customers effortlessly through the customer journey.

Boosts retention and loyalty

Personalised offers, thank-you notes and service updates strengthen relationships and keep customers engaged.

Stays visible in the home

Mail doesn't disappear in an inbox. It remains in the home - serving as a physcial reminder that prompts action.

Trust Explorer tool

Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.

Our Trust Factor research uncovers why trust is a powerful growth driver, and how it strengthens customer relationships to directly impact performance.

For Utilities, trust delivers measurable commercial value for service providers. It influences 24% of a customer’s willingness to engage and 16% of their likelihood to visit the sender’s website.

Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the Telco/utilities sector.

Try the Trust Explorer tool

EE order package with teal and yellow inserts reading 'Extraordinary starts now"