National bowel cancer screening

Impressing the over 60s.

Background

Early detection of bowel cancer saves lives. The North East Bowel Cancer Screening Programme Hub is one of 5 hubs in England that is tasked with getting over 60s to participate in screening.

Solution

Email penetration and acceptance amongst the over 60s is low. The Programme Hub instead looked to Business Mail – a channel with a physical presence that remains in the home, and acts as a prompt to participate.

They created a full rolling programme where every element – from invitation to follow-up test, to results, to reminders – is sent through the mail.

Results

The programme has enabled the North East Bowel Cancer Screening Programme to consistently hit their target of a 52% uptake in screenings.

 

Did you know a whopping 99% of Customer Mail is engaged with, 71% say they trust it and 43% leads to a commercial action such as going online or making a purchase? New ground-breaking research written with Accenture gives an in-depth review of CX and multi-channel communications, including Customer Mail. Download the full report here.
 

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