National bowel cancer screening

Impressing the over 60s.

Background

Early detection of bowel cancer saves lives. The North East Bowel Cancer Screening Programme Hub is one of 5 hubs in England that is tasked with getting over 60s to participate in screening.

Solution

Email penetration and acceptance amongst the over 60s is low. The Programme Hub instead looked to Business Mail – a channel with a physical presence that remains in the home, and acts as a prompt to participate.

They created a full rolling programme where every element – from invitation to follow-up test, to results, to reminders – is sent through the mail.

Results

The programme has enabled the North East Bowel Cancer Screening Programme to consistently hit their target of a 52% uptake in screenings.

Keep up to date

Don’t miss out on the latest news, research and creative inspiration. We’ll let you know as soon as new guides, reports and other resources are available.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you about our products, services and offers that might interest you. By clicking submit below you acknowledge that we may contact you by post, telephone, email and text message. If you DO NOT want to hear from us by any or all of these means, please tick the relevant box(es) below:

We may contact you by post
we may contact you by telephone
we may contact you by email
we may contact you by SMS
We may, on occasion, still need to send you important service messages. Royal Mail Group takes your privacy and security very seriously. For more details please read our Privacy Policy.