Case Studies

SEE MAIL IN ACTION

Mail is proven to leave a truly lasting impression. It stays in the home for up to 17 days, and gets passed on to an average of 2 people.

Take a look at how Sky, Kit Kat and Costa have used it to boost their marketing strategy.

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Maids & More wanted to grow the business by running an acquisition campaign

Highly personalised brochure delivered a refined travel experience.

A tongue-in-cheek thesis delivered high brow results.

A welcome pack 'wormed' its way into sponsors' lives.

Letters brought people closer during ‘lockdown’ Gay pride.

Mailing donors in Covid-19 lockdown helped avert a financial crisis.

A powerful story told, using the back of the penalty notice.

Highly 'engaging' direct mail piece boosted 30% response rate.

Retargeting with programmatic mail drove substantial uplift in sales.

Highly engaging campaign encouraged smart mortgage lending.

A letter created a richer brand experience by engaging the senses.

Use of artificial intelligence made printed Christmas catalogue shoppable.

Pioneering technology enabled recipients to book a test-drive with a single button push.

Location-based direct marketing campaign targeted at pet owners.

Homeless letters boost donations and raise awareness.

‘Rising from the ashes’ by engaging the greatest talents in the UK with an inspirational mailing.

Asking homeowners to ‘Shave the date’ produced clear cut results.

The UK’s largest retirement homebuilder drives footfall for open days.

An embroidered 'email' sent members online to opt in for real email.

Hive's 'light bulb moment' was to use mail to cut through digital noise.

A Re-designed welcome journey that saved £256k

Impressing the over 60s.

Growing your business with mail.

Boosted ROI to 2:1.

Catalogues are delivering shiny sales for Posh Totty designs.

Increased ROI by 61%.

Ikea used digital print to inspire customers to revamp their outdoors.

Boundary Road Brewery sent drinkers to ‘university’ to educate them about beer.

Mail engaged Sky’s current customers to promote the brand to new customers.

HSBC acquired students by inspiring them before they started university.

Lynx used mail to convince influencers that the brand had grown up.

KitKat grabbed attention by spoofing an everyday mailing.

BT used targeted mail to surprise and switch broadband customers.

Bringing the taste of a new blend to their most loyal customers.

Virgin trains used a tongue-in-cheek door drop to fill empty seats.

Using tactile mail to capture attention and reduce churn.

Mailing women at work to acquire new donors.

Optimising targeting, messaging & design to switch Freeview customers.

Ikea door dropped the most helpful measuring tape in the world.

Using mail to get kids moving.

Using a magic poster to get kids playing outside.

The Times mailed RSVP cards to convert trialists to paying members.

Building branding and bookings sales through door dropping targeted brochures.

Using targeted door drops to rebrand as a community pharmacy.

Cunard line used personalisation to prompt re-booking.

Customers said 'Oui' to a fully personalised catalogue.

A smelly pack proved to be the cat's whiskers.

Increasing basket conversion using programmatic mail

Costco’s highly targeted and integrated mail and door drop plan uplifted response by 28%.

Business in the community challenged prejudice and changed UK business.

Using data patterns to deliver personalised customer support for DIY'ers.

Pets at Home created a pet centric loyalty scheme.

Never underestimate the power of simplicity.

Using mail and charm to make consumers feel zingy about energy.

The Scottish Government achieved cut-through to a difficult to reach audience with highly targeted direct mail piece

Mails Ability to bring in the money.

Donor acquisition – door drops deliver for the Royal British Legion 11-11-11.

Donor acquisition – interactive mail showing people how they can make a difference.

Crimestoppers used interactive mail to highlight danger around cannabis farms.

A look back in time increased retention.

An ordnance survey led 'Hero Dads' to the new Renault Kadjar.