By leveraging Customer Mail as a strategic tool, businesses can create meaningful interactions, strengthen customer relationships, and differentiate themselves in a competitive market. The tangible and personalised nature of mail, coupled with its ability to build trust, engage diverse audiences, cut through digital clutter, and showcase care and attention, makes it a valuable asset in enhancing the overall customer experience.
89% of companies say that customer experience is the new competitive battlefield. And that's not a battle you want to lose.
In today’s world where consumer expectations have massively shifted, it’s the perfect opportunity to re-evaluate your CX strategy. That's where Customer Mail can be a valuable addition to your communications mix.
Customer Mail, mail sent to customers, donors, supporters or anyone you have an existing relationship with, plays an integral role in building good CX. Consumers trust mail. It’s highly engaged with by all ages including Gen Z and is proven to build all-important customer relationships. Done well, mail is a powerful way to break through the digital overload and show customers you care.
Our ground-breaking research reveals why using mail at the right time and for the right communications is good for both business and customers.
Developed in collaboration with Accenture.
Download the report to gain valuable insights into leveraging Customer Mail as a strategic tool to supercharge customer experience. In an era where customer expectations are evolving rapidly, and CX is a critical differentiator, understanding the impact of incorporating mail into communication strategies can be a game-changer.