Business Mail

Letters, bills and customer updates can drive a huge boost to the bottom line. They build brands, establish trust and raise awareness. They’re the unsung heroes of mail.

What is Business Mail and what are its advantages?

Business mail includes the important and often formal communications that most organisations send out. Many companies overlook the commercial possibilities of things like bills, statements and appointment reminders, but business mail has very high engagement levels. 38% of commercial actions are driven by this type of mail, whether that’s going online or making purchases. People read it, and people trust it.

The value of trust

87% of people find physical mail more believable than emails, which helps explain why 99% of business mail is engaged with. In these times of online scams and phishing, Business Mail reassures and builds relationships. For more vulnerable, less digitally-savvy customers, it plays an essential role.

A format that people trust gives brands a valuable platform. Carefully communicated messaging can reduce pressure on customer service teams as well as creating cost-effective opportunities for cross-selling. Business Mail is good for customers – and great for business.

87% of people find letters sent by mail more believable

Source: Royal Mail Marketreach, The Value of Mail in Uncertain Times, Kantar TNS 2017

99% of Business Mail is engaged with

Source: JICMAIL

70% of consumers say physical mail feels more valued

Source: Royal Mail Marketreach, The Value of Mail in Uncertain Times, Kantar TNS 2017

Want know more about business mail?

Download our guide to business mail.

Read more

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