Take a look at the views from our thought leaders

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Popular
Boost trust and commercial growth with the Trust Explorer Tool
Our Trust Explorer Tool helps brands boost consumer trust and drive commercial growth. Find out how you can use it for your brand.
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
A torn piece of brown paper revealing a keyboard with the letters A and I
Innovation
The most real channel for a most unreal age
Tom Roach
VP Brand Strategy, Jellyfish (part of the Brandtech Group)
6 min read
VP Brand Strategy, Jellyfish (part of the Brandtech Group).
Cardboard protest sign reading ‘All you need is less’ held up outdoors.
Sustainability
Why reduction matters: the key to sustainability
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Group of people walking in a forest
Sustainability
Surprising Sustainability: Mail starts life as a regenerative crop
Sonia Danner
Senior Marketing Manager at Marketreach
3 min read
Sonia Danner
Bowling ball & pins
Customer Acquisition Effectiveness
The power of place: How geo-targeting is shaping smarter marketing strategies
Kyle Rance
Data Planning Director
4 min read
Kyle Rance
Woman in meeting
Strategy
Legitimate interests, legitimate growth: a new chapter for direct marketing
Chris Combermale
Director of Policy and Public Affairs at the DMA
4 min read
Marketreach group photo of authors
Effectiveness
Five ways marketers can Totally Mail It with a smart media plan
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Woman in colourful shirt
Popular
Reinvention as a gateway to sustainability
Sustainability is no longer a buzzword—it’s a blueprint for reinvention. This blog uncovers how smart developments in mail production—from chlorine-free bleaching to vegetable-based inks—are helping brands align environmental progress with marketing performance.
Lauren Foskett
Business Director at MSQ/Sustain
3 min read
Lauren Foskett
A man reading a letter
Effectiveness Innovation
Make your media mix more effective by retargeting with Programmatic Mail
Philip Ricketts
Commercial Director at Marketreach
6 min read
Philip Ricketts
A woman watering her plants
Customer Acquisition
Is your business missing a local marketing connection?
Sasha Henry-Crawford
Commercial Strategy Development Director at Royal Mail
7 min read
Sasha Henry-Crawford
crowd cheering
Innovation Inspiration
Using mail to get the best from digital
Dan Jury
WW Senior Strategic Comms Planner at HP
8 min read
Dan Jury
Super touch points header
Effectiveness
Super Touchpoints: the mail channel’s trojan horse?
Ian Gibbs
Data and Insight Director at The DMA and JICMAIL
4 min read
Ian Gibbs
Social swimmer
Sustainability
Learning to swim: Recycling and Reuse
William Railton
Brand Strategy and Communications Lead at MSQ / Sustain
4 min read
William Railton
lady sitting in filming studio with projections
Inspiration
Behind the scenes of the campaign: Discover the circular advantage of mail
William Railton
Brand Strategy and Communications Lead at MSQ / Sustain
6 min read
William Railton