This year could be just as unpredictable as 2020 and brands can give themselves a better chance of moving from crisis management to growth if they understand the broader business and consumer trends afoot. Here’s five trends we think marketers should consider when engaging with consumers and planning their marketing activity.
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Many marketers are now looking to include mail in their omnichannel campaigns and for some this will be their first experience of orchestrating mail within their media mix. Whatever your experience level - this blog looks at how to make the most of this highly effective channel.
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Learn why it's vital for brands to go offline to provide the most rounded Customer Experience (CX).
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Gauge whether you're delivering a satisfying customer experience, the metrics that matter in assessing your customer experience and how to use our free editable customer journey map to start auditng your brand's customer experience.
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Learn why Customer Experience (CX) is important, what it includes and how an omnichannel approach can help customers feel positive about your brand.
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