IDM Award in Direct Mail

Campaigns are 43% more likely to report revenue uplifts and 75% more likely to report profit uplifts when mail is in the mix. Mail continues to evolve and adapt to changing times. In an increasingly online world, it hasn’t just survived – it's thrived. Digital fatigue and privacy concerns are issues that aren’t going anywhere, and here the very physicality of mail has proven to be its greatest advantage to marketers.
The IDM and Marketreach have come together to create a best in class Award in Direct Mail for marketing professionals either at the start of the learning journey or wanting to get new skills at any point of your career development. Discover how mail can act as a real differentiator in the marketing mix and drive real value for brands that invest in it. Representing 35 hours of CPD, you’ll gain the ability to plan, execute and produce mail from the planning phase through to the production.