Trailblazing Mail

Campaign Magazine and Marketreach showcase campaigns that demonstrate the most creative, innovative or effective use of mail.

Open for entries

Campaign Magazine and Marketreach have joined up to showcase the most creative, innovative or effective use of mail marketing, a medium that's providing fresh disruption in an age of screen overload.

The series, “Trailblazing Mail”, shines a light on one campaign every two months, featuring it on It celebrates the work and the people behind it, plus looks into why the campaign was right for mail and how the idea got from pitch to post.

To get involved and have a chance to be a Trailblazing Mail winner enter here.

Previous Winners of Trailblazing Mail

A huge congratulations to these previous winners! If you need some inspiration for your next campaign, then look no further than one of the winning case studies below.


Sky combined an “always-on” approach with authenticity, personalisation and contextual relevance to achieve stellar results.

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Bower Collective

Bower Collective used highly impactful mail to retarget customers who had recently abandoned their cart as well recently lapsed customers enticing them back to their website.

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IKEA used mail to deliver play directly into IKEA Family Members’ homes, inviting them to ‘let play unwind their minds’. The play uncovered discount vouchers to be used in-store which drove footfall to store.

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People's Postcode Lottery

In this mailing People's Postcode Lottery put conscious marketing first by creating a sustainable mailing that was not only good for the planet, but also smashed response rates to become their best performing UK mail pack.

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Cunard produced an opulent mail pack fit for royalty when they teased the launch of their new ship ‘Queen Anne’, due to set sail in 2024.

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Subway used mail and online data technology to make their ‘Little Book of Big Savings’ customer programme smart.

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