Nathan Ansell Totally Mailed it
When used well, mail is a highly personal channel with an ability to create a sense of one-to-one communication. A physical piece of mail demands a degree of tangible engagement - it's something you hold, open, and read in a private space.
In an increasingly digital world, mail can stand out. Its arrival can feel more unique and less easily dismissed as "junk." There's an implicit understanding that the sender invested more time and effort in creating and sending physical mail.
Mail can be a great way of gaining cut-through, delivering significant business growth.
In general, we all receive less direct mail than in years gone by, so it can be a great way of gaining cut-through, with a premium brand experience extending directly to consumers and ultimately delivering significant business growth.
