A simple mailing simply delivered for Barclaycard.

+36% increase in response rates
+42% increase in conversion rate
barclay card

Background

Barclaycard wanted to acquire new Platinum card customers.

Solution

To make the pack stand-out and cut through the usual financial jargon, it contained one word "yes", making applying a foregone conclusion.

It was mailed to existing customers, pre-qualified, to upsell to the Platinum card.

Results

Response rates increased by 36%, conversion was up by 42%.


Source: Barclaycard - DMA Award Winner Silver