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Acquisition, retention and Consumer Duty compliance

Finance and insurance brands use mail to win new customers, reduce churn and deliver clear, compliant communications their customers can understand and act on.

Mail is a proven, high-attention, brand-safe channel that multiplies the impact of digital. See how banks and insurers use it to drive behaviour change, strengthen trust and prove ROI with measurable commercial outcomes.

Report

The Trust Factor: build brand trust with your marketing

Why finance and insurance brands choose mail

Build trust and confidence

Official communications - bills, statements, contracts - carry weight. Mail delivers them in a format that feels formal, secure, and reliable.

Reach every customer

Direct mail connects with everyone, regardless of internet access or digital skills. It ensures no one is excluded - especially older or vulnerable groups.

Drive behaviour change

Mail is powerful for messages that unite and motivate. Brands like Lloyds Bank have used it to successfully shift customer behaviours.

Ensure accessibility for all

Physical letters can be tailored for inclusivity - large print, Braille, translations. They’re easy to keep, share with family, or present as proof when needed.

Create a seamless experience

Mail bridges offline and online, smoothing the customer journey. Use it to introduce your brand, welcome new customers and strengthen long-term relationships.

Boost retention and engagement

Personalised, targeted mail stands out and keeps your brand top of mind. Combine it with digital tools - QR codes or exclusive offers - to drive interaction and loyalty.

Trust Explorer tool

Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.

Our Trust Factor research uncovers why trust is a powerful growth driver, how it gives organisations a competitive edge, and how it strengthens customer relationships to directly impact performance.

In Financial Services, trust plays a decisive role. Consumers are more likely to spend their money with banks and insurers they trust.

Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the finance sector.

Try the Trust Explorer tool