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Acquisition, retention and Consumer Duty compliance

Finance and insurance brands use mail to win new customers, reduce churn and deliver clear, compliant communications their customers can understand and act on.

Mail is a proven, high-attention, brand-safe channel that multiplies the impact of digital. See how banks and insurers use it to drive behaviour change, strengthen trust and prove ROI with measurable commercial outcomes.

Report

“The Trust Factor” report: build brand trust with your marketing

Why finance and insurance brands choose mail

Build trust and confidence

Official communications - bills, statements, contracts - carry weight. Mail delivers them in a format that feels formal, secure, and reliable.

Reach every customer

Direct mail connects with everyone, regardless of internet access or digital skills. It ensures no one is excluded - especially older or vulnerable groups.

Drive behaviour change

Mail is powerful for messages that unite and motivate. Brands like Lloyds Bank have used it to successfully shift customer behaviours.

Ensure accessibility for all

Physical letters can be tailored for inclusivity - large print, Braille, translations. They’re easy to keep, share with family, or present as proof when needed.

Create a seamless experience

Mail bridges offline and online, smoothing the customer journey. Use it to introduce your brand, welcome new customers and strengthen long-term relationships.

Boost retention and engagement

Personalised, targeted mail stands out and keeps your brand top of mind. Combine it with digital tools - QR codes or exclusive offers - to drive interaction and loyalty.