Mail in the financial services
Mail is a proven, high-attention, brand-safe channel that multiplies the impact of digital. See how banks and insurers use it to drive behaviour change, strengthen trust and prove ROI with measurable commercial outcomes.
Quick resource links
Why finance and insurance brands choose mail
Financial services brands unlocking results with mail
Trust Explorer tool
Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.
Our Trust Factor research uncovers why trust is a powerful growth driver, how it gives organisations a competitive edge, and how it strengthens customer relationships to directly impact performance.
In Financial Services, trust plays a decisive role. Consumers are more likely to spend their money with banks and insurers they trust.
Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the finance sector.
Mail's trust advantage in banking
Watch Margaret Jobling join Rory Sutherland to share her expertise from leading marketing at NatWest.
Door drops make it a reality
Door drop marketing is a powerful part of any modern marketing mix. With an average engagement rate of 83%, it's a highly effective way for financial services companies to reach new audiences and put your brand directly into customers' homes.
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