Acquire donors, grow legacies and increase appeal income

Mail consistently drives higher response rates than many digital channels - especially among older donors who value personal, tangible communication.

Unlike an email or digital advertising that disappears in seconds, a mail pack remains in the home, acting as a physical reminder that encourages donations.

Combine mail with email, social and events for a powerful multichannel approach that reinforces your message and lifts overall response.

Direct mail gives you space to tell stories and share impact - building the long-term trust and emotional connection needed for someone to consider leaving a legacy gift in their Will. 

Older supporters - the most likely to leave a legacy - see mail as more reliable and personal than digital channels, making it a key tool for long-term relationships. 

Regular updates and thank-you letters through the post strengthen loyalty and show appreciation. See how RSPCA’s simple “thank you” mailing boosted income and trust.