Charities use mail because it earns trust, drives fundraising and builds valuable relationships. It’s especially powerful for engaging legacy donors and supporters of all ages.
People are more likely to respond to a donation ask in mail than through some digital channels, especially older donors.
Stays in the home
A mail pack often stays in the home, serving as a physical reminder and prompting action later.
Integrated campaigns lead to better results
Mail works well alongside email, social and events, reinforcing the message and boosting overall response.
Find legacy donors
Direct mail gives charities the space to share stories and impact over time, helping nurture the long-term trust needed for someone to consider leaving a legacy gift.
Seen as trusted and reliable medium
Older supporters, who are the most likely to leave a gift in their Will, tend to see mail as more reliable and personal than digital channels.
Keep communications frequent
Sending regular updates and thank-you letters (like this RSPCA example) through the post help nurture loyalty and keep supporters engaged.
