Acquire donors, grow legacies and increase appeal income
Charities choose mail because it's cost-effective, drives measurable fundraising and nurtures long-term supporter relationships. It's especially powerful for engaging legacy donors and supporters of all ages.
Mail consistently drives higher response rates than many digital channels - especially among older donors who value personal, tangible communication.
Stays visible and prompts action
Unlike an email or digital advertising that disappears in seconds, a mail pack remains in the home, acting as a physical reminder that encourages donations.
Boosts results when integrated
Combine mail with email, social and events for a powerful multichannel approach that reinforces your message and lifts overall response.
Nurtures legacy giving
Direct mail gives you space to tell stories and share impact - building the long-term trust and emotional connection needed for someone to consider leaving a legacy gift in their Will.
Trusted and personal
Older supporters - the most likely to leave a legacy - see mail as more reliable and personal than digital channels, making it a key tool for long-term relationships.
Keeps supporters engaged
Regular updates and thank-you letters through the post strengthen loyalty and show appreciation. See how RSPCA’s simple “thank you” mailing boosted income and trust.
