Mail for charities

Charities choose mail because it's cost-effective, drives measurable fundraising and nurtures long-term supporter relationships. It's especially powerful for engaging legacy donors and supporters of all ages.

Quick resource links

Why charities choose mail

Case studies

Charities unlocking results with mail
Comic relief brochure
Donor acquisition Door drops Charity
Harnessing the power of word of mouth and door drop to drive donotions
£819,739 raised
24,991 donors
Donor acquisition Door drops Charity
Smarter targeting led to less waste and bigger Impact
£320,000 income
8,381 donations through door drops
Donor acquisition Door drops Charity
A highly targeted door drop sent results soaring
£2m raised in donations
Nearly doubled campaign target
Letter with wording - the most important contact you'll make all year
Donor acquisition Direct mail Charity
Mailing women at work acquired donors for Women for Women
6:1 ROI
74% increase in sponsors
WWI soldiers with “Every Man Remembered” remembrance message
Donor acquisition Door drops Charity
A door drop connecting past and present delivered donations
17% increase in average donation
Illustration of wildlife in a sunny countryside
Grow brand awareness Customer mail Charity
National Trust's magic post got kids playing outside
11x increase in app downloads
90,000 sign ups
7 minutes dwell time
Alzheimer's Society brochure
Donor acquisition Direct mail Charity
Alzheimer's Society's 'Forget me not' mailing gave memorable results.
79% increase in donations

Charity success stories

Graphic line results

Trust Explorer tool

Mail is the most trusted channel, with 71% of consumers saying they completely trust the mail they receive. But until now, the commercial value of that trust - how it’s built, why it matters and what it delivers for brands - hasn’t been fully understood.

Our Trust Factor research uncovers why trust builds powerful relationships and the commercial value of trust to your organisation.

For charities, trust is a key driver of donations. It influences 9% of people’s willingness to give and 7% of their likelihood to engage with charity communications.

Want to see how trust can work harder for your organisation? Try our Trust Explorer tool for practical insights tailored to the charity sector.

Try the Trust Explorer tool

Fresh thinking from Cannes Lions

Hear Rory Sutherland, Andrew Tindall, Kate Mackie and the British Heart Foundation's Claire Sadler explore attention, trust and ROI

A stack of report covers arranged against a red background.

 

Door drops make it a reality

Door drop marketing is a powerful part of any modern marketing mix. With an average engagement rate of 83%, it's a highly effective way to reach new audiences and put your brand directly into customers' homes.

Find out more

Want support with your next campaign? Let’s chat

Fill in your details and one of our experts will be in touch to help you with your query. Thank you.

Contact us