Using mail more sustainably

Get practical tips and approaches for creating more sustainable mail campaigns, helping you enhance your brand's image, meet consumer expectations, and contribute to a greener future. 

Attitudes are changing. Did you know 4 out of 5 people are more likely to choose a brand with a positive approach to environmental sustainability¹?

Also customers are wise to how businesses behave, so authenticity counts. Meaning that ensuring your direct mail and other mailings are sustainable is no longer a ‘nice to have’ - it’s essential.

But where do you start?

This comprehensive guide, written with the Strategic Mailing Partnership (SMP), has been designed to help you reduce your carbon footprint by producing more sustainable mail campaigns. So that whatever business you’re in, you can take full advantage, employing methods the planet will appreciate – and your customers will too.

The guide offers advice and recommendations around various aspects of the production of sustainable mail campaignsincluding: opportunities to reduce the carbon footprint of mail campaigns, factors to consider for mail sustainability, sustainable paper options, effective data targeting for reducing carbon impact, and ways to offset carbon emissions from mail campaigns.

What you’ll learn

• Why is sustainability important
• What customers think
• Guidance for sustainable mail
• Design to reduce waste
• The production process impact
• Encouraging recycling
• What’s the industry doing

¹SmartestEnergy, ‘Sustainability Matters’ Report