Dino Myers-Lamptey, Founder, The Barber Shop
With mail, you can ramp up creativity and draw out dwell time to make brands stand out. Media expert and The Barber Shop founder, Dino Myers-Lamptey, talks to Rory Sutherland about refining decisions through multiple touch points and post-attention.
“If people want to see what’s effective look at what’s coming through your door”. Media expert and The Barber Shop founder, Dino Myers-Lamptey, shares with Rory that mail is tried and tested. The pair also discuss audiences who are more likely to respond to mail than digital – and how the disruptive physicality of mail can hold the attention of consumers on their journey to making a significant spending decision.
Get a taste of the conversation above or see the full interview on Youtube.
View the episode transcript here.
Watch the previous episode featuring Kate Wheaton, Head of Strategy, Ogilvy One or check out the series.
