Thank you for downloading 'The Time We Spend with Mail'Please click the download link below. Download the report Discover More Blog Advertising and the Attention economy - Why the Attention economy is booming and why it matters Attention metrics are becoming an integral part of analytics and measurement, and not just for digital channels. Blog Why brands can’t neglect any part of the customer journey Instead of treating them transactionally, brands can use key pieces of Customer Mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience. Case study Lloyds Bank Overcoming behavioural biases around debt paid off Blog 4 ways to use behavioural science to improve the effectiveness of mail Psychologists have conducted thousands of studies into why people behave the way they do. Report Driving effectiveness with direct mail (WARC) In uncertain times, our choice of marketing and communications channels is more important than ever. This report, developed in association with WARC takes a fresh look at what direct mail can offer in today's world. Blog Why sustainability first makes sense for marketers The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations, businesses (whether multinational conglomerates, SMEs or sole traders) and individuals to make sure sustainability is a guiding principle in every commercial decision. In this blog we explore why brands and marketers should make the environment a priority.
