Westpac

Post-fire postcards helped rebuild communities.

Background

Westpac Bank wanted to demonstrate their brand promise - ‘help in the moments that matter’ - by helping small Australian communities devastated by bushfires & struggling because COVID-19 had stopped tourist dollars.

Solution

Postcards recreating infamous moments from the bush fires were sent to bank staff, inviting them to visit the affected regions. On the front was a debit card, loaded with $150 AUS. Using geo-fencing technology, the cards could only be activated in the regions featured. Removing the debit card revealed a beautifully rehabilitated landscape that would one day return.

Results

With tens of thousands of dollars distributed on these cards, the impact of visitation to these smaller communities was enormous.

Source: Caples, 2021

 

Did you know a whopping 99% of Customer Mail is engaged with, 71% say they trust it and 43% leads to a commercial action such as going online or making a purchase? New ground-breaking research written with Accenture gives an in-depth review of CX and multi-channel communications, including Customer Mail. Download the full report here.
 

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.