notonthehighstreet

Use of artificial intelligence made printed Christmas catalogue shoppable.

Background

Online marketplace for gifts notonthehighstreet wanted to better connect customers offline and online experiences.

Solution

Notonthehightstreet launched a feature on its mobile app which used artificial intelligence and image recognition to make its printed Christmas 2019 catalogue more shoppable.

Richard Zubrik, chief technology officer at notonthehightstreet said “Discoverability is a key development area for us, so this feature is just one way we’re making it easier for our customers to shop with NOTHS.

Customers were able to hold their phone over an image in the catalogue – rather than having to search for a product number or scan a barcode – to find the product and make it available for purchase directly through the app.

We know that people love browsing our catalogue, and many do so while also searching our site through their mobile, this new feature removes the need to hunt down product codes and brings people the perfect thoughtful gift instantly”

Keep up to date

Get your dose of creative inspiration, thought leadership and resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.