Google Partners

A toy helicopter helped Google Partners take off.

Background

Members of Google Partners – a Google programme that links advertisers with agency and digital experts to help them make the most of Google Adwords – were not completing their profiles. So they couldn’t access exclusive benefits.

Solution

The target audience is time poor: to engage them Google had to provide a welcome break in the day rather than more work.

So Google mailed Partners a remote-controlled helicopter. Because it was hard to fly, it had a clear analogy with the Google Partners programme: the more you practice the better you get. Similarly, with Google Partners: the more you put in, the more you would get out.

Results

Google Partners saw a 26% increase in completed company profiles and a 42% increase in completed individual profiles.

And because people shared the fun on social media there was an 18% increase in new companies signing up to the scheme.

Source: Direct New Ideas

 

Did you know a whopping 99% of Customer Mail is engaged with, 71% say they trust it and 43% leads to a commercial action such as going online or making a purchase? New ground-breaking research written with Accenture gives an in-depth review of CX and multi-channel communications, including Customer Mail. Download the full report here.
 

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.