Early detection of bowel cancer saves lives. The North East Bowel Cancer Screening Programme Hub is one of 5 hubs in England that is tasked with getting over 60s to participate in screening.
Email penetration and acceptance amongst the over 60s is low. The Programme Hub instead looked to Business Mail – a channel with a physical presence that remains in the home, and acts as a prompt to participate.
They created a full rolling programme where every element – from invitation to follow-up test, to results, to reminders – is sent through the mail.
The programme has enabled the North East Bowel Cancer Screening Programme to consistently hit their target of a 52% uptake in screenings.
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