Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances. Read more about Eight marketing trends every marketer needs to know in 2023

Driving customers back into store was child's play. Read more about IKEA

Attention metrics are becoming an integral part of analytics and measurement, and not just for digital channels. Read more about Advertising and the Attention economy - Why the Attention economy is booming and why it matters

Mind the Measurement Gap, produced by JICMAIL in association with the DMA, adds to the ongoing dialogue around marketing effectiveness, providing an invaluable industry perspective on the journey towards full effect campaign measurement. Read more about JICMAIL Mind the Measurement Gap

Media performance is always a hugely hot topic for marketers. It influences planning decisions and drives exploration of new innovations. In this blog we explore the unique strengths of direct mail and how they have helped brands in 2022. Read more about Direct mail – Year in Review 2022

A complete pack overhaul proved that all that glitters can be sustainable- gold Read more about People's Postcode Lottery