Need inspiration? See case studies and examples from brands driving real results with mail

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Mail type
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Customer acquisition Catalogues Retail
IKEA door dropped the most helpful measuring tape
+13% sales increase
Customer acquisition Customer mail Retail
IKEA's mailed an embroidered 'email' to drive members online
13% opt in
Customer acquisition Direct mail Retail
Homemover data grew response rates for HelloFresh
26% reduction in CPA
Costa Panel Photo
Customer retention Customer mail Retail
Mailing the new blend to loyal Costa customers brewed sales.
870,000 cups sold
£388k incremental revenue
2.3 Impressive ROMI
bt leaflet
Customer acquisition Direct mail Retail
BT used highly targeted mail to win broadband customers.
11.4% conversion rate
Bower Collective leaflet
Donor acquisition Direct mail Retail
Bower Collective's programmatic mail gave sustainable sales.
7.6% conversion rate
200% reduction in CPA
Customer retention Direct mail Retail
Personalisation of quarterly mailing drove strong results for Boots.
24% average redemption rate
+3.2% increase in customer spend
Benefit brochure
Customer acquisition Direct mail Retail
Benefit's programmatic mail campaign uplifted results.
+37% uplift in sales
£40+ average customer value