Rory Sutherland Totally Mailed It
Digital ads are everywhere, but let’s face it—they don’t always grab attention like a great piece of mail can.
Advertising legend and behavioural science expert Rory Sutherland, Vice Chairman of Ogilvy UK, explains why direct mail is a game-changer for marketers. From getting people to take action to creating a personal touch, Rory shares some real-world examples of how simply adding mail can totally transform results. If you're looking to seriously boost engagement, don't miss this.
