What is Business Mail and what are its advantages?
Business mail includes the important and often formal communications that most organisations send out. Many companies overlook the commercial possibilities of things like bills, statements and appointment reminders, but business mail has very high engagement levels. 38% of commercial actions are driven by this type of mail, whether that’s going online or making purchases. People read it, and people trust it.
The value of trust
87% of people find physical mail more believable than emails, which helps explain why 99% of business mail is engaged with. In these times of online scams and phishing, Business Mail reassures and builds relationships. For more vulnerable, less digitally-savvy customers, it plays an essential role.
A format that people trust gives brands a valuable platform. Carefully communicated messaging can reduce pressure on customer service teams as well as creating cost-effective opportunities for cross-selling. Business Mail is good for customers – and great for business.