Truform Media Group

Soap sheets helped clients wash their hands of 2020.

Background

In late 2020, the pandemic made it impossible to celebrate the holiday season in person with clients. However, Truform Media Group wanted to connect with clients to acknowledge the year that we'd all been through and bring little lightness and joy to the season.

Solution

Instead of trying to distract from a dreadful 2020, Truform helped clients wash their hands of the year by sending them a series of dissolving soap sheets. Each sheet featured a different mundane misery from the year, such as ‘marathon Zoom meetings’, ‘DIY haircuts or ‘toilet roll hoarders.

Clients could choose a sheet and add water to lather up and see their 2020 troubles wash down the drain.

Source: Caples, 2021

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