By Eve Stansell
As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.
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By Eve Stansell
Lockdown measures have and will continue to ease as many businesses start to re-open their doors. And whilst the Government has outlined their strategy, there is no panacea for the crisis as the threat of a second outbreak during the colder months continues to prevail.
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By Eve Stansell
Although we are undoubtedly in a difficult time, this still presents opportunities for brands to communicate. Have a look at options for brands to keep in touch with key audiences, whether they be employees, customers or other contacts.
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