Blog | Eve Stansell

As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.

In my previous blog ‘How brands can stay relevant in crisis times’ I outlined why brands should keep communicating with their customers and the importance of relevant communications during challenging times.

The world is in a different place now. We’ve been thrown into uncertainty - an unprecedented challenging time for most people globally.