Landslide: How mail won the General Election
Discover why mail proved the dominant communications channel in what was expected to be the first ‘really digital’ General Election campaign. And why it’s the election medium of the future too. Introduced by Andrew Marr – Journalist, Broadcaster and Commentator.
More engaging, more trustworthy, more impactful. Welcomed by voters of all age groups – and especially popular with young people. The continued success of Mail communications surprised many ‘media experts’ during the 2024 General Election campaign. This nationally representative research investigates how and why mail topped the polls.
How can political parties get their message through to voters amid all the noise of a General Election campaign? How can they reach voters young and old – and persuade them that their party stands for the change those voters want to see?
Not through digital media whose impact vanishes almost instantly.
But by sending voters personal mail. A physical presence that comes through their letterbox and into the heart of their home.
That’s the lesson of the major piece of nationally representative research that lies at the heart of ‘Landslide’, our new report into election communications.
Carried out by independent specialists Thinks Research during the General Election campaign, this research proves that mail – direct mail and door drops – won over voters, because:
- They know they can trust mail more than other media
- They hold onto mail for longer than other media
- They find it more engaging and impactful than other media
- They consider mail relevant and informative as it can be personalised down to individual constituency level
- They expect mail to play a part in election campaigns, and welcome it
Download your free copy of ‘Landslide’ and find out how and why mail won the General Election.
