Driving effectiveness with direct mail (WARC)

In uncertain times, our choice of marketing and communications channels is more important than ever. This report, developed in association with WARC takes a fresh look at what direct mail can offer in today's world.


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What you’ll learn

Driving effectiveness with direct mail will help you to:

  • Reconsider direct mail’s role as lead media or in the media mix
  • Understand the impact of direct mail on ROI, revenue, market share and more. For example, campaigns with mail in the mix are 52% more likely to report ROI effects and 43% more likely to report revenue uplifts
  • Consider the impact of physical marketing to maximise attention - particularly with Gen Z audiences
  • Drive consumer engagement through technological innovations and mail personalisation
  • Use DM to gain and keep customers
  • Measure the marketing effectiveness of direct mail

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