notonthehighstreet

Use of artificial intelligence made printed Christmas catalogue shoppable.

Background

Online marketplace for gifts notonthehighstreet wanted to better connect customers offline and online experiences.

Solution

Notonthehightstreet launched a feature on its mobile app which used artificial intelligence and image recognition to make its printed Christmas 2019 catalogue more shoppable.

Richard Zubrik, chief technology officer at notonthehightstreet said “Discoverability is a key development area for us, so this feature is just one way we’re making it easier for our customers to shop with NOTHS.

Customers were able to hold their phone over an image in the catalogue – rather than having to search for a product number or scan a barcode – to find the product and make it available for purchase directly through the app.

We know that people love browsing our catalogue, and many do so while also searching our site through their mobile, this new feature removes the need to hunt down product codes and brings people the perfect thoughtful gift instantly”

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