What can mail do for your brand?

The magic of mail is more surprising than pulling a rabbit out of a hat – it's firing up customers like a fire-breathing lion or standing out like a jet-skiing panda. Confused? 
Watch the video and find out why direct mail is the perfect addition to your brand’s marketing mix.

Mail creates demand

30% leads to consumers buying, donating, going online or sharing it with someone4.

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Sustainability

The paper mail is made from can be sourced from sustainably-certified forests3.

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Mail gets seen

Capture your audience's attention with mail. It gets 108 seconds of attention, on average1, outperforming many other media.

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Physically Irresistible

It's physically irresistible, as 95% of it is engaged with2, proving that it can make your brand unignorable in their hands.

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Mail stats speak for themselves

From engaging consumers to helping brands be more sustainable, mail has proven itself to be effective in the marketing mix.

Recycled paper fibres can be recycled up to 7 times

Recycled paper fibres can be recycled up to 7 times

Source: Paper Packaging - The Natural Choice, Two Sides

30% of mail leads to consumers buying, donating, going online or sharing it with someone.

30% of mail leads to consumers buying, donating, going online or sharing it with someone.

Source: JICMAIL, 2023

People engage with mail like no other communications channel

People engage with mail like no other communications channel

Source: WARC Driving Effectiveness with Direct Mail 2021

Sources: 1. JICMAIL Attention study ‘The time we spend with mail’. 2023, 2. JICMAIL, 2023, 3. FSC, 4. JICMAIL, 2023

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