PJS Direct

Boosted ROI to 2:1.

Background

PJS Direct’s annual catalogue is a targeted, cost efficient way of reaching a niche audience. A cut in their budget meant they needed to cut the number of catalogues they were planning to mail in January 2017 by nearly 30%.

Solution

PJS Direct partnered with Mailbird. As PJS hadn’t been using Royal Mail to mail previous catalogues, Mailbird suggested they apply for Royal Mail’s First Time User (FTU) savings. The scheme would give them a 30% postage credit on their first three mailings, allowing PJS to increase their volumes from 11,000 back to their original target of 14,500 catalogues.

Results

A spike in sales is seen the moment the January catalogue landed and PJS Direct continue to receive sales for months after, delivering an ROI of 2:1.

Keep up to date

Get your dose of creative inspiration, thought leadership and resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.