Miscarriage Association

Unique greetings cards honouring pregnancy loss boosted generous charity donations.

Background

Pregnancy loss can be a very distressing and lonely experience. Sometimes even close family and friends don’t know what to say, say the wrong thing or say nothing at all.

In response, the team at the Miscarriage Association launched a very special project that helped both those who experience pregnancy loss, and family and friends who want to offer their support.

Solution

They teamed up with design agency MRM McCann to create a set of unique greetings cards specifically to recognise and honour pregnancy loss.

Each of the four designs carries a different thoughtful message, handwritten and approved by a panel of women who have been through miscarriage, ectopic pregnancy or molar pregnancy themselves.

Inside the cards are details of our free and confidential support services, putting help and support directly into the hands of the person who needs it the most.

There were four different designs that were sold through Postmark online and in its four London stores.

Results

Postmark generously donated the proceeds to the charity.

Keep up to date

Get your dose of creative inspiration, thought leadership and resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.