Boundary Road Brewery

Boundary Road Brewery sent drinkers to ‘university’ to educate them about beer.


Boundary Road Brewery wanted to increase brand awareness and establish themselves in beer drinkers’ minds as a serious craft category contender. They set out to educate drinkers about beer, help them understand what they were buying and of course, enjoy what they were drinking.


Outdoor, press, social and digital executions invited beer drinkers to – a playful site where beer enthusiasts were able to sit their Bachelor of Beer by answering a series of questions about ales, lagers and pilsners.

‘Graduates’ were then mailed a certificate, their Bachelor of Beer, and told – in a tongue in cheek tone – to “call your Mum and proudly tell her she can take the fake one down”


With 12% decline in beer sales this campaign bucked that trend.


Source: Boundary Road - Direct New Ideas

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.