Background:

Remembrance Day happens every year – but that means it's mature as a campaign, and recruiting new (younger) supporters is increasingly hard.

 

Solution:

An intelligent door drop model was used, which overlaid data from existing supporters to find the best postcodes. A card poppy was included with the mail for people to write a message of support on.

 

Results:

Cold activity paid for itself. Warm activity achieved an ROI of almost £6 for every £1 spent. Raising almost £2.5m, 28,000 new supporters were recruited. 

 

Source: The Royal British Legion - DMA Award Winner, Gold, 2015

Download case study PDF

PROGRAMMATIC MAIL

Programmatic Mail is the smart new way to connect with your customers. Find out how you can increase response rates and boost your ROI.

FIND OUT MORE

More case studies

CYRILLUS

Customers said 'Oui' to a fully personalised catalogue from Cyrillus

McCarthy & Stone

The UK’s largest retirement homebuilder

Movember

Asking homeowners to ‘Shave the date’ produced clear cut results.