Rotherham Council had been delivering their two-week recycling schedule by hand, but it had led to complaints. Whole roads were being missed and some were getting the wrong calendar for their collection day. This resulted in increased costs to sort out complaints, re-deliveries and extra rubbish collections.
In 2015 Rotherham switched from hand-delivering their schedule to using Business Mail. This allowed the council to more accurately target residents, at the most relevant times, and it gave residents a personalised communication that is more likely to be opened and read.
The number of complaints dropped dramatically – saving the council time and money. The number of returns fell to just 1%, proving that mail was the most reliable way to deliver the calendar.
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