Background

Online marketplace for gifts notonthehighstreet wanted to better connect customers offline and online experiences.  

 

Solution

Notonthehightstreet launched a feature on its mobile app which used artificial intelligence and image recognition to make its printed Christmas 2019 catalogue more shoppable. 

 

Richard Zubrik, chief technology officer at notonthehightstreet said “Discoverability is a key development area for us, so this feature is just one way we’re making it easier for our customers to shop with NOTHS.

 

Customers were able to hold their phone over an image in the catalogue – rather than having to search for a product number or scan a barcode – to find the product and make it available for purchase directly through the app.

 

We know that people love browsing our catalogue, and many do so while also searching our site through their mobile, this new feature removes the need to hunt down product codes and brings people the perfect thoughtful gift instantly”

 

 

Results

We don’t have results but thought it was an excellent shopping experience using some great technology 

 

 

Download our eBook showcasing the most innovative and inspirational direct mail from around the world and see how the power of physical can help your brand.

 

 

Source: Source: Adapted from Mobile Marketing, Wednesday 27-11-2019 15:00 by Tyrone Stewart

Physically Irresistible

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