Background

Just Travel Cover use mail to keep their brand top of mind with customers. Until 2016, the letters were printed, fulfilled and mailed out of their office. The task was costly and becoming a drain on resources.

Solution

Through Royal Mail’s Mail Made Easy service, Just Travel Cover partnered with two mailing and fulfilment agencies to produce and fulfil their next two campaigns. Both agencies helped improve the quality of their mailings and streamlined their production and mailing processes; delivering cost savings and efficiencies.

Results

Just Travel saw a 61% uplift in ROI for the two campaigns (based on campaign income year on year) compared to their previous approach.

PROGRAMMATIC MAIL

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