Let's get physical
Technology has brought undeniable improvements in how, when and where brands can interact with their customers. The sheer variety of channels means there is a platform for every message, relevant to every moment. But, as with every successful endeavour, balance is key. While online channels have been instrumental in the transformation of customer communications, it’s important to remember that traditional media can and does still play an important role in managing the customer journey.Read more aboutLet's get physical
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