This guide explores how charities can find new ways to connect with their audiences to increase donations, sign-up new donors and nurture supporter relationships using mail.
If you work for a charity or not-for-profit and you’re wanting to bring in new donors and nurture those relationships, then you should consider using mail in your channel mix. Many not-for-profit organisations consider it a critical part of their marketing toolkit for various reasons, which we discuss in the guide. It also includes the latest research and practical knowledge on how to plan, execute and measure your not-for-profit marketing campaigns. It’ll provide you with the knowledge that you need to improve your fundraising efforts.
We’ve partnered with The Chartered Institute of Fundraising to develop the guide.