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door drop targeting

A guide to using door drops for Small-medium sized businesses

Door drops such as leaflets, flyers and brochures are a cost-effective way of putting your brand message directly into customers’ hands. And they work. In fact, 67% of people have been prompted to buy after receiving one*.
Door drops can be delivered to almost 30 million relevant homes across the UK, or targeted for a local audience which makes them a perfect form of location-based advertising. Our guide will help you understand why they are valued and how they can help build your business.
We carried out research to discover how customers use door drops in the home and how they respond to them.  People are highly engaged with door drops, they are memorable, shared with others and drive action – helping to achieve a good ROI.  Our study reveals the physical, emotional and commercial impact they can deliver. And you can read case studies to see how door drops have benefited others.
Ready to see what door drops can do for you? Download your free guide today.
Source *: Royal Mail MarketReach, IIuminas, 2014.

What you’ll learn

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