Royal Mail MarketReach is a team of dedicated experts who exist to help organisations drive revenue using direct mail. Speak to us to learn more about mail and how we can help your business for free.

The value of mail in uncertain times

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How mail can deliver reassurance and credibility

In the modern world, uncertainty has become the norm and economic forecasters suggest it will be us with for a long time to come.  So now, more than ever, it is important to grow brand trust.  MarketReach has published the results of qualitative, ethnographic and quantitative research which has clearly illustrated the importance of mail in the marketing mix.
 
This guide explains the research that has been undertaken, the results and how this shows that mail is an important channel – alongside digital and broadcast media – to market your services and how the unique qualities of mail can help to build trust, a quality that is ever more important to businesses in our current climate of doubt and distrust.  

What you'll learn

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