The General Data Protection Regulation (GDPR) was introduced on May 25th, 2018. It has fundamentally changed the world for marketers. Although a lot of marketers focus on the legalities, data security, fines and restrictions of the GDPR, there is plenty of opportunity for marketers with this new legislation.
In this guide, you’ll find some practical examples on how mail has been used at various stages throughout the customer journey, from acquisition to customer retention.
Download the guide to learn about the opportunity with GDPR How you can respect it, and reap returns from it. With increasing consumer scrutiny of the digital world, our guide will help you maximise a channel people truly believe